The “Preferred” designation identifies those businesses that attest to making sustainability a central part of their operations.
“Preferred” suppliers are those distributors or primary producers who only offer ocean-friendly species, e.g. those included as Smart Choices. These suppliers have attested to not selling or distributing any species that appears in the “red/avoid” list (indicating significant ecological impact associated with its catch or production) of any one of the organizations listed below.
Coming soon: Criteria for “Preferred” restaurants are in the works.
Smart Choices selections are based on the most recent research from Monterey Bay Aquarium’s Seafood Watch, Environmental Defense, and Blue Ocean Institute and include all species determined by these groups to have few if any ecological impacts associated with their catch or production – those choices listed as “green” (Best Choice) or “yellow” (Caution) choices.
For more information on suppliers, please see also Sourcing Seafood: A Buyer’s Guide to Procuring Ocean-friendly Fish and Shellfish [link]. For more information about Sourcing Seafood or the “preferred” designation, please write to info@seafoodchoices.org.